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UHM Gen Ed Brand Identity

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General Education Identity System

Branding and identity proposal for the University of Hawai‘i General Education program. A process book and mood board were created to present the concept.

The indentity takes inspiration from UH Manoa's mascot, the Rainbow Warrior. Color is used to reference the wide range of classes and skills offered. The prismatic shape symbolizes different starting points (primary), and the ability for any student to achieve their academic goals (secondary).

 

Date

2017

Client

University of Hawai‘i General Education Department

Material

Matte paper 100#
Steel screw hinge

 
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